About Building Better Men

Building Better Men was established in response to a growing body of evidence showing that many existing health and personal development initiatives fail to adequately engage men. Drawing on academic research, professional practice, and direct experience of working with young men across a range of settings, we created Finding Yourself Again, our flaghsip programme, to bridge the gap between theory and practice. From its inception, Building Better Men has focused on designing interventions that recognise the complexity of people’s lives, the influence of social context, and the importance of identity, autonomy, and meaning in behaviour change. The organisation continues to evolve through ongoing reflection, research engagement, and collaboration.

Building Better Men exists to support men in developing the skills needed to live happier, more purposeful lives. Our mission is to translate robust research from psychology and behaviour change science into practical, accessible support that enables sustainable improvement. We are committed to addressing the barriers that disproportionately affect men, particularly those from disadvantaged backgrounds, by providing behaviour change programmes that are realistic, respectful, and grounded in lived experience.Our dedication to excellence is what sets us apart from the competition.

The Finding Yourself Again programme is delivered by our founder, Dr John King, whose expertise spans psychology, education and behaviour change science. Combining academic training with applied experience in designing, delivering, and evaluating educational programmes in a wide range of contexts. Our approach ensures that all work is theoretically informed, methodologically robust, and responsive to the realities of people’s everyday lives. Building Better Men is committed to ongoing professional development, reflective practice, and engagement with emerging research to ensure that programmes remain evidence-informed and ethically grounded.